Product Marketing
School:
School of Engineering
Certificate:
Diploma
Application Fee:
$30 $20 (Early Bird)
Program Length:
12 Months/4 semesters
Start Date:
March 2024
Location:
Online
About the program
This program takes a deep dive into the core principles of Product Marketing, helping learners understand market research, customer segmentation, positioning, and messaging. You will learn how to create compelling go-to-market strategies that resonate with your target audience and boost sales. You will also gain insights into the many marketing techniques and tools that will help you craft impactful online campaigns. This program will equip you with the knowledge and skills you need to excel as a Product Marketer in today’s dynamic world of business.
Admission Requirements
Educational Background:
You don’t need to have a certificate to apply for this diploma program. We expect anyone to take the program.
 Work Experience and Certifications:
You don’t need to have work experience to learn this track.
Language Proficiency:
The course is conducted in English, so applicants must have a basic understanding of the English language to effectively engage with the curriculum and participate in discussions.
Assessment:
All applicants will be required to take an assessment. However, we would provide you with a study kit to prepare you for the assessment.
The entrance exam will evaluate their problem-solving skills, programming knowledge, and readiness for a diploma program.
Course Outline
In this immersive 12-month Product Marketing course, you will achieve the following learning outcomes
Acquire a comprehensive understanding of the role and significance of Product Marketing in the overall product lifecycle.
Design go-to-market strategies that effectively launch and position products in the market.
Learn how to collect and analyze customer data effectively, conduct market research, and gain valuable insights into target audiences.
Learn technical writing techniques to communicate product features and benefits clearly.
Develop skills in creating product roadmaps that align with business goals and customer needs.
Develop a comprehensive product marketing plan, incorporating strategies for content, brand positioning, and demand generation.
Master key product marketing success metrics and how to measure campaign performance.
Learn how to enable sales teams with valuable product knowledge and resources for effective selling.
Craft compelling product messaging and storytelling that resonates with target customers.
Costs
High quality tech education at an affordable cost
Quarterly
$
80
per quarter
Pay upfront and save an extra 11% when you choose this payment plan.
Best Choice
Upfront
$
290
If you pay in full before you start, you get 20% off the tuition fee with no additional costs,and nothing to pay when you’re done.
Monthly
$
30
per month
If you choose this plan, you will pay the same amount in tuition every month.
Career Outcome
At the end of this program, you will:
Be able to conduct thorough market research to understand customer needs, preferences, and pain points.Â
Be able to develop comprehensive go-to-market strategies
Be able to design and execute marketing campaigns that generate awareness, interest, and demand for the product.
Earn your Diploma Certificate
Qualify for in-demand job roles as a Product Marketer
Scholarship
The following scholarships are available and open for applicants
Future 23 Scholarship Fund
Application Open
Program
Diploma
School applicable
School of Engineering, Product and Data
Deadline
01-10-2023
Value
100% Tuition
Eligibility Criteria
Must have applied to the School of Data and be willing to commit to the program.
Must be based in Nigeria.
Must have passed AltSchool entrance assessment.
Be a female between the ages of 21 and 30.
Monye Scholarship Fund
Application Open
Program
Diploma
School applicable
School of Engineering, Product and Data
Deadline
01-10-2023
Value
50 - 100% Tuition
Eligibility Criteria
Must have applied to the School of Data and be willing to commit to the program.
Must be based in Nigeria.
Must have passed AltSchool entrance assessment.
Be a female between the ages of 21 and 30.
Braudit Scholarship Fund
Application Open
Program
Diploma
School applicable
School of Engineering, Product and Data
Deadline
01-10-2023
Value
100% Tuition
Eligibility Criteria
Have a verified account with Braudit. You can create one here.
Must have passed AltSchool entrance assessment.
Be between the ages of 18 & 28 when you apply.
Must be willing to commit to the program.