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Product Marketing

School:

School of Product

Certificate:

Diploma

Application Fee:

$30 $20 (Early Bird)

Program Length:

12 Months/4 semesters

Start Date:

August 30, 2024

Location:

Online

program hero main image

About the program

This program takes a deep dive into the core principles of Product Marketing, helping learners understand market research, customer segmentation, positioning, and messaging. You will learn how to create compelling go-to-market strategies that resonate with your target audience and boost sales. You will also gain insights into the many marketing techniques and tools that will help you craft impactful online campaigns. This program will equip you with the knowledge and skills you need to excel as a Product Marketer in today’s dynamic world of business.

Admission Requirements

  1. Educational Background:

    • You don’t need to have a certificate to apply for this diploma program. We expect anyone to take the program.

  2.  Work Experience and Certifications:

    • You don’t need to have work experience to learn this track.

  3. Language Proficiency:

    • The course is conducted in English, so applicants must have a basic understanding of the English language to effectively engage with the curriculum and participate in discussions.

  4. Assessment:

    • All applicants will be required to take an assessment. However, we would provide you with a study kit to prepare you for the assessment.

    • The entrance exam will evaluate their problem-solving skills, programming knowledge, and readiness for a diploma program.

Course Outline

In this immersive 12-month Product Marketing course, you will achieve the following learning outcomes

Acquire a comprehensive understanding of the role and significance of Product Marketing in the overall product lifecycle.

Design go-to-market strategies that effectively launch and position products in the market.

Learn how to collect and analyze customer data effectively, conduct market research, and gain valuable insights into target audiences.

Learn technical writing techniques to communicate product features and benefits clearly.

Develop skills in creating product roadmaps that align with business goals and customer needs.

Develop a comprehensive product marketing plan, incorporating strategies for content, brand positioning, and demand generation.

Master key product marketing success metrics and how to measure campaign performance.

Learn how to enable sales teams with valuable product knowledge and resources for effective selling.

Craft compelling product messaging and storytelling that resonates with target customers.

Costs

High quality tech education at an affordable cost

Quarterly


$

80

per quarter

Pay upfront and save an extra 11% when you choose this payment plan.

Best Choice

Upfront


$

290

If you pay in full before you start, you get 20% off the tuition fee with no additional costs,and nothing to pay when you’re done.

Monthly


$

30

per month

If you choose this plan, you will pay the same amount in tuition every month.

Career Outcome

At the end of this program, you will:

  • Be able to conduct thorough market research to understand customer needs, preferences, and pain points. 

  • Be able to develop comprehensive go-to-market strategies

  • Be able to design and execute marketing campaigns that generate awareness, interest, and demand for the product.

  • Earn your Diploma Certificate

  • Qualify for in-demand job roles as a Product Marketer

men at work

Scholarship

The following scholarships are available and open for applicants

Learn more

Night Owl Scholars Initiative

Application Closed

Program

Diploma

School applicable

School of Engineering, Product, Data

Deadline

30-04-2024

Value

100% Tuition

Eligibility Criteria

Must have passed AltSchool’s entrance examination.

Write an essay (1000 words or less) about your story and how the scholarship will help you.

A recommendation letter is required but not mandatory.

Must be willing to commit to the program.

100% Laptop Scholarship

Application Closed

Program

Diploma

School applicable

School of Data, Engineering, Product

Deadline

30-04-2024

Value

70% Tuition

Eligibility Criteria

Available to both Male and Female applicants.

Must have passed AltSchool entrance assessment.

Be computer literate.

Must be willing to commit to the program.

AltFoundation 70% Scholarship

Application Closed

Program

Diploma

School applicable

School of Data, Engineering, Product

Deadline

03-05-2024

Value

70% Tuition

Eligibility Criteria

Available to both Male and Female applicants.

Must have passed AltSchool entrance assessment.

Be computer literate.

Must be willing to commit to the program.

AltFoundation 30% Scholarship

Application Closed

Program

Diploma

School applicable

School of Data, Engineering, Product

Deadline

03-05-2024

Value

30% Tuition

Eligibility Criteria

Available to both Male and Female applicants.

Must have passed AltSchool entrance assessment.

Be computer literate.

Must be willing to commit to the program.

WDA Foundation Scholarship

Application Closed

Program

Diploma

School applicable

School of Engineering, Product and Data

Deadline

03-05-2024

Value

100% Tuition

Eligibility Criteria

Available to both Male and Female applicants.

Must have passed AltSchool entrance assessment.

Be computer literate.

Must be willing to commit to the program.