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Product Marketing
School:
School of Product
Certificate:
Diploma
Application Fee:
$30 $20 (Early Bird)
Program Length:
12 Months/4 semesters
Start Date:
June, 2025.
Location:
Online
About the program
This program takes a deep dive into the core principles of Product Marketing, helping learners understand market research, customer segmentation, positioning, and messaging. You will learn how to create compelling go-to-market strategies that resonate with your target audience and boost sales. You will also gain insights into the many marketing techniques and tools that will help you craft impactful online campaigns. This program will equip you with the knowledge and skills you need to excel as a Product Marketer in today’s dynamic world of business.
Admission Requirements
Educational Background:
You don’t need to have a certificate to apply for this diploma program. We expect anyone to take the program.
Work Experience and Certifications:
You don’t need to have work experience to learn this track.
Language Proficiency:
The course is conducted in English, so applicants must have a basic understanding of the English language to effectively engage with the curriculum and participate in discussions.
Assessment:
All applicants will be required to take an assessment. However, we would provide you with a study kit to prepare you for the assessment.
The entrance exam will evaluate their problem-solving skills, programming knowledge, and readiness for a diploma program.
Course Outline
In this immersive 12-month Product Marketing course, you will achieve the following learning outcomes
Acquire a comprehensive understanding of the role and significance of Product Marketing in the overall product lifecycle.
Design go-to-market strategies that effectively launch and position products in the market.
Learn how to collect and analyze customer data effectively, conduct market research, and gain valuable insights into target audiences.
Learn technical writing techniques to communicate product features and benefits clearly.
Develop skills in creating product roadmaps that align with business goals and customer needs.
Develop a comprehensive product marketing plan, incorporating strategies for content, brand positioning, and demand generation.
Master key product marketing success metrics and how to measure campaign performance.
Learn how to enable sales teams with valuable product knowledge and resources for effective selling.
Craft compelling product messaging and storytelling that resonates with target customers.
Costs
High quality tech education at an affordable cost
Quarterly
$
80
per quarter
Pay upfront and save an extra $40 when you choose this payment plan.
Best Choice
Upfront
$
290
If you pay in full when you resume, you get $70 off the tuition fee.,and nothing to pay when you’re done.
Monthly
$
30
per month
If you choose this plan, you will pay the same amount in tuition every month.
Career Outcome
At the end of this program, you will:
Be able to conduct thorough market research to understand customer needs, preferences, and pain points.
Be able to develop comprehensive go-to-market strategies
Be able to design and execute marketing campaigns that generate awareness, interest, and demand for the product.
Earn your Diploma Certificate
Qualify for in-demand job roles as a Product Marketer
Scholarship
The following scholarships are available and open for applicants
Bybit Academy Scholarship Fund
Application Open
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
11th Jun. 2025
Value
40% Tuition
Eligibility Criteria
To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment.
Must be Africa.
Must be willing to become an ambassador for Bybit.
Must be willing to commit to the program.
Write an essay (1000 words or less) about your story and how the scholarship will help you.
Binance Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
2nd Feb. 2025
Value
100% Tuition
Eligibility Criteria
Must be a resident of Sub-Saharan Africa.
Use the “Application Link” below to access more information about this scholarship fund and the necessary requirements.
Kenya Female STEM Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
20th Feb. 2025
Value
100% Tuition
Eligibility Criteria
To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment.
Must be female.
Must be from Kenya.
Must be willing to commit to the program.
Proof of Kenya citizenship or residency, such as a passport or national ID card.
Write an essay (1000 words or less) about your story and how the scholarship will help you.
Night Owl Scholars Initiative Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
20th Feb. 2025
Value
100% Tuition
Eligibility Criteria
To be considered for this scholarship, you must score at least 85% in the AltSchool’s entrance assessment
Applicants must be Nigerian citizens and currently residing in Nigeria.
Open to young individuals aged 18-40.
Preference will be given to individuals who are currently employed in nighttime occupations such as restaurant or hotel service roles.
Applicants should exhibit a strong commitment to completing the coding program and using the skills acquired for personal and community development.
Proof of Nigerian, South African or Ghanaian citizenship, such as a passport or national ID card.
A recommendation letter can be beneficial though not mandatory.
BGSO Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
6th Oct. 2024
Value
100% Tuition
Eligibility Criteria
Must be willing to commit to the program.
VOA Foundation Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
9th Aug. 2024
Value
100% Tuition
Eligibility Criteria
Must be willing to commit to the program.
Ayoba Developer Program Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering
Deadline
20th Feb. 2025
Value
100% Tuition
Eligibility Criteria
18 - 35 years
Must be enrolled in the School of Engineering.
Must be from Nigeria, South Africa or Ghana
Must be willing to commit to the program.
The Cleva- AltSchool Scholarship Fund
Application Closed
Program
Diploma
School applicable
School of Engineering, Product, Data
Deadline
6th Oct. 2024
Value
100% Tuition
Eligibility Criteria
Must be willing to commit to the program.
Write an essay (1000 words or less) about your story and how the scholarship will help you.
100% Laptop Scholarship
Application Closed
Program
Diploma
School applicable
School of Data, Engineering, Product
Deadline
30-04-2024
Value
70% Tuition
Eligibility Criteria
Available to both Male and Female applicants.
Be computer literate.
Must be willing to commit to the program.
AltFoundation 70% Scholarship
Application Closed
Program
Diploma
School applicable
School of Data, Engineering, Product
Deadline
03-05-2024
Value
70% Tuition
Eligibility Criteria
Available to both Male and Female applicants.
Be computer literate.
Must be willing to commit to the program.
AltFoundation 30% Scholarship
Application Closed
Program
Diploma
School applicable
School of Data, Engineering, Product
Deadline
03-05-2024
Value
30% Tuition
Eligibility Criteria
Available to both Male and Female applicants.
Be computer literate.
Must be willing to commit to the program.
WDA Foundation Scholarship
Application Closed
Program
Diploma
School applicable
School of Engineering, Product and Data
Deadline
03-05-2024
Value
100% Tuition
Eligibility Criteria
Available to both Male and Female applicants.
Be computer literate.
Must be willing to commit to the program.